![Picture](/uploads/9/7/9/3/97934000/published/aida.png?1484137924)
AIDA
- AIDA stands for Awareness, Interest, Desire and Action, which are the four stimulus reponse models
- Awareness - The consumer becomes aware of a category, product or brand (usually through advertising)
- Interest - The consumer becomes interested by learning about brand benefits & how the brand fits with lifestyle
- Desire - The consumer develops a favorable disposition towards the brand
- Action - The consumer forms a purchase intention, shops around, engages in trial or makes a purchase
- The system is used to guide marketers to target a market effectively. Naturally, as organizations move through each step of the AIDA model, a percentage of initial prospects are lost throughout the sales cycle.
- AIDA stands for Awareness, Interest, Desire and Action, which are the four stimulus reponse models
- Awareness - The consumer becomes aware of a category, product or brand (usually through advertising)
- Interest - The consumer becomes interested by learning about brand benefits & how the brand fits with lifestyle
- Desire - The consumer develops a favorable disposition towards the brand
- Action - The consumer forms a purchase intention, shops around, engages in trial or makes a purchase
- The system is used to guide marketers to target a market effectively. Naturally, as organizations move through each step of the AIDA model, a percentage of initial prospects are lost throughout the sales cycle.
![Picture](/uploads/9/7/9/3/97934000/published/awareness.png?1484137967)
Awareness
- it is the first step of process
- creating brand awareness or affiliation with product or service
- asking questions like: How do we make buyers aware of our products or services? What is our outreach strategy? What is our brand awareness campaign? Which tools or platforms do we use? What should the messages be?
- it is the first step of process
- creating brand awareness or affiliation with product or service
- asking questions like: How do we make buyers aware of our products or services? What is our outreach strategy? What is our brand awareness campaign? Which tools or platforms do we use? What should the messages be?
![Picture](/uploads/9/7/9/3/97934000/published/17631320-doodle-hobby-images-stock-vector.jpg?1484137991)
Interest
- generating interest in the benefits of product or service, and sufficient interest to encourage the buyer to start to research further
- asking questions like: How will we gain their interest? What is our content strategy? Social proof available to back up our reputation? How do we make this information available and where ? ie. on website, via videos, customer ratings
- generating interest in the benefits of product or service, and sufficient interest to encourage the buyer to start to research further
- asking questions like: How will we gain their interest? What is our content strategy? Social proof available to back up our reputation? How do we make this information available and where ? ie. on website, via videos, customer ratings
![Picture](/uploads/9/7/9/3/97934000/published/desire.jpg?1484138066)
Desire
- for product or service through an 'emotional connection', showing brand personality. Move the consumer from 'liking' it to 'wanting it'
- asking questions like: What makes our product or service desirable? How do we interact personally to make an emotional connection? Online chat? Immediate response to Twitter feed? Share tips and advice?
- for product or service through an 'emotional connection', showing brand personality. Move the consumer from 'liking' it to 'wanting it'
- asking questions like: What makes our product or service desirable? How do we interact personally to make an emotional connection? Online chat? Immediate response to Twitter feed? Share tips and advice?
![Picture](/uploads/9/7/9/3/97934000/published/take-action.jpg?1484138087)
Action
- Move the buyer to interacting with company and taking the next step ie. downloading a brochure, making the phone call, joining your newsletter, or engaging in live chat etc.
- asking questions like: What are the call to actions and where do one place them? Is it easy for consumers to connect and where would they expect to find it? Think about which marketing channel/platform one is using and how to engage ie. across emails, website, landing pages, inbound phone calls etc.
- Move the buyer to interacting with company and taking the next step ie. downloading a brochure, making the phone call, joining your newsletter, or engaging in live chat etc.
- asking questions like: What are the call to actions and where do one place them? Is it easy for consumers to connect and where would they expect to find it? Think about which marketing channel/platform one is using and how to engage ie. across emails, website, landing pages, inbound phone calls etc.