![Picture](/uploads/9/7/9/3/97934000/published/culture-1.jpg?1484001865)
Culture
Behaviors is learned so the traditions, values and attitudes of socirty will influence behavior
![Picture](/uploads/9/7/9/3/97934000/published/66712018-66712017.jpg?1484001891)
Social Class
An individuals soical class is an important influence on consumer behavior
![Picture](/uploads/9/7/9/3/97934000/published/ppg-image.jpg?1484001954)
Reference Groups
There are formal and informal groups of which we are a member. These group will influence behavior
![Picture](/uploads/9/7/9/3/97934000/download_orig.jpg)
Family
The family is the key group in term of attitudes, beliefs and leaned behavior
![Picture](/uploads/9/7/9/3/97934000/published/feature-july2015a.jpg?1484002031)
Personal Influences
Personal characteristic such as age, occupation, family life cycle, lifestyle