Maslow’s Hierarchy of Needs
Maslow' theory apply to every aspect of human motivation - it is not confine to employee motivation. We are motivated to satisty our needs. These are arranged in a hierarchy in which we seek to satisfy our needs in the order given. Once a need is satisfied we move on to the next. This explains why in affulent societies there is ever growing demand for goods which satisfy the higher order needs.
Maslow' theory apply to every aspect of human motivation - it is not confine to employee motivation. We are motivated to satisty our needs. These are arranged in a hierarchy in which we seek to satisfy our needs in the order given. Once a need is satisfied we move on to the next. This explains why in affulent societies there is ever growing demand for goods which satisfy the higher order needs.
Commercials from youtube that meets each level of need
Physiological needs
- physical requirements for human survival
- If these requirements are not met, the human body cannot function properly and will ultimately fail
- air, food, drink, shelter, warmth, sex, sleep, etc.
- Example: Audrey Hepburn: Galaxy Cholocolate Commercial: https://www.youtube.com/watch?v=gx9eDoS76LM
Safety needs
- protection from elements, security, order, law, stability, etc.
- Example: Car insurance commerical London Olympics 2012: https://www.youtube.com/watch?v=m2FU5oa1r54
Belongingness and love needs
- friendship, intimacy, trust and acceptance, receiving and giving affection and love
- Example: Farmers Only Commercial (dating site): https://www.youtube.com/watch?v=6RvyFFjP7RE
Esteem needs
- self-esteem, achievement, mastery, independence, status, dominance, prestige, managerial responsibility, etc.
- Example: Dior ‘COLOUR GRADATION’ Spring Makeup Collection 2017: https://www.youtube.com/watch?v=sCXDdMqftOg
Self-actualization
- realizing personal potential, self-fulfillment, seeking personal growth and peak experiences
- Example: Dream Jump - Dubai 4K (Base Jumbing): https://www.youtube.com/watch?v=Fhskvloj1gE