Theories of Consumer Behavior
Pschological Models
focus on buying and the process of learning
Sociological Models
consumer behavior is determined by social forces that act upon them
Econmic Models
focus on the cosumer as a self-interested utility maximiser - intent on maximising enjoyment from his/her purchase
Stimulus Response Models
composite models taking into account a variety of factors including stimuli from marketing
Consumer behavior is the action that a person take in purchasing and using products and services